Technology Leadership

Diego Vitor Rocha

Technology Leader

Leading engineering organizations through platform modernization, organizational evolution, AI adoption, and digital transformation.

18+ years in technology · 10+ years in leadership
Diego Vitor Rocha

Building organizations where technology and people can scale together.

My work sits at the intersection of engineering, people leadership, technology strategy and business outcomes.

Engineering Leadership

Building and scaling high-performing engineering organizations and developing strong technical leaders.

Technology Strategy

Connecting engineering strategy, architecture and technology decisions with business objectives.

AI & Engineering

Leveraging AI to improve engineering productivity, accelerate software delivery and transform engineering practices.

Digital Transformation

Leading technology evolution and organizational transformation in complex environments.

Engineering Culture

Strengthening engineering culture through empowered teams, collaboration and continuous improvement.

Software Quality

Improving reliability, technical maturity and quality through mature engineering practices.

Technology leadership is about creating the environment where people, technology and business can evolve together.

I’m a technology leader with 10+ years of experience leading engineering organizations through platform modernization, organizational evolution, AI adoption, and digital transformation initiatives.

I’m experienced in building and scaling high-performing teams, strengthening engineering culture, increasing technical maturity, and driving collaboration between technology and business in complex environments.

I combine people leadership, engineering strategy, and technology transformation to enable organizations to scale, improve operational effectiveness, and deliver sustainable business outcomes.

I’m increasingly focused on the strategic adoption of AI to enhance engineering productivity, accelerate software delivery, and transform how technology organizations operate.

Former Head of Technology at UOL.

MBA in Leadership, Management, and Innovation 4.0 from PUCRS.

Experience across technology and engineering leadership.

Serasa Experian
Software Engineering Manager
Leading engineering teams and driving platform, organizational and technology initiatives.
2024 — Present
Luizalabs
Engineering Coordinator
Leading engineering initiatives within a large-scale digital organization.
2023 — 2024
UOL
Head of Technology
Leading technology and engineering organizations across complex digital products and platforms.
2020 — 2023

Thoughts on engineering, technology and leadership.

Writing about software quality, engineering leadership, AI and the evolution of technology organizations.

Software testing evolving from isolated gates to collaborative engineering

The Evolution of Software Testing

How software testing evolved from a separate activity into an engineering discipline.

Coming soon

Engineering in the Age of AI

How AI is changing engineering productivity, software development and team dynamics.

Coming soon

Building High-Performing Engineering Teams

Principles for building empowered teams, strong engineering culture and sustainable delivery.

Building better technology organizations starts with better conversations.

Interested in technology leadership, engineering, AI and the future of technology organizations? Let's connect on LinkedIn.